Posts tagged ‘career fairs’

What are Embedded Systems

Have you ever wondered what is inside your refrigerator?

No, not the food! We are talking about the intelligence that allows the refrigerator to do everything it does to keep your food fresh.

Think Embedded Chips, not Potato Chips!

For example in your refrigerator one or more chips control the temperature by turning on and off the compressor. Another chip might sense and control the making of ice.

Your fridge is a simple example.  Even more complex embedded systems are at work in your watch, mobile phone, DVD player, washing machine, the microwave oven, the digital camera, the car engine control unit – the list is endless. What makes all these systems intelligent is the embedded system which is at the core of these devices

Today the world is entering an era of pervasive computing. During the course of our daily routine, we interact with many systems which have some kind of intelligence built in. We take this for granted – so much so that we don’t even notice it happening.

Over the years, the use of embedded systems is expanding in leaps and bounds. The devices and gadgets that we use in our everyday lives are but an extremely small part of the total span of applications where embedded systems are used. Today, there is practically no engineering field remaining in which embedded system are not used. From devices as simple as toys to those as critical as a pacemaker that keeps a person alive, you will find embedded systems working silently in the background.  There are systems controlling crucial functions of vehicles ranging from two-wheelers and cars to massive airliners and even satellites.

Next time you get in a car, try to think of the dozen or more interlinked embedded systems on board. These systems control various functions like engine control, gearbox, car navigation, access control and power steering.  When you perform a mundane action such as turning on the air conditioning or opening the power windows, a small chip somewhere is making sure your commands are followed.  In modern cars, more complex tasks are often controlled by these tiny computers too – when the driver presses the brake, an Anti-Lock Braking System (ABS) kicks in, monitoring the wheels so that they don’t lock and adjusting the brake pressure if they do, displaying information on the dashboard and even turning on the rear lights.

Is this the right career path for me?

From an individual’s point of view, if you have an affinity and passion towards building Futuristic Products, Gadgets in the areas of home automation, Industries like Telecom, Networking, Aeronautics, Manufacturing and activities that will drive day to day life, Embedded Systems is the career path. In short you must have the passion to build next generation products.

Get more updates on this field and download a free researched document on career opportunities in Embedded systems!!!


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March 22, 2010 at 8:18 am Leave a comment

Who’s coming to campus?

At this time of year, most graduating students have one single agenda.

Getting that C.V. in order and vying for every campus placement opportunity that comes along…

At such times, it’s reassuring to know if your College can draw big organisations to campus…. and with them, those lucrative salary offers and plush office environments.

Last year, around this time – check out the big guns that arrived at Amplify Mindware, BVU

Let’s not forget that the 2008-09 placement season was calamitous for the entire Indian academic community. Even the IIMs and IITs were not spared. The IT industry put up a “frozen” façade, with few recruiting at all!

Management schools just about remained afloat in such tough competitive circumstances.

Despite the odds – Amplify got home-run after home-run, with companies recruiting Amplify students despite recession. Around 80% placements were done prior to the season ending.

The trick was – Innovation. Here’s the game -plan the institute followed:

  • Focus on Niche -areas : Amplify identified very fast the sectors which were really providing placement opportunities in this tough season (Telecommunications, Insurance, Pharma and KPO), and focused very closely on them, dipping straight into the honey-pots instead of just buzzing around. The result? – Amplify’s technical students were quickly lapped up by these companies!
  • Focus on specific geographical areas: In coordination with Amplify, a leading multinational company created a brand-new special “branch management trainee” scheme under which students were offered a fast-track position to work from their hometowns and grow the company’s business in these areas. Companies find it difficult to get professionally trained personnel to work in small towns – so Amplify provided the students – and it was a win-win situation for all involved!
  • Prep students well: Amplify students undergo a continuously revised, balanced and rigorous program that ensures a thorough understanding of management concepts. Students hone their existing managerial, leadership, team, analytical and interpersonal skills through various ongoing assignments. Workshops on career counseling, business etiquette, group discussions and interview skills, verbal and non-verbal communication skills are a regular feature at Amplify.

So, that’s three reasons more for why Amplify is a good choice if you’re looking to secure a job on graduation!

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February 25, 2010 at 12:35 pm Leave a comment

What’s special about your college?

So, most of us have some sort of sentiment attached to our respective colleges….

Sometimes its the cafeteria sandwiches that we remember, other times, its that one amazing faculty member that made college seem like a second home – and most often its that group of friends that you practically live with for four years and then one fine day you all part ways and sort of grow up!!!

So, during my 11th and 12th years of Science in St. Xaviers, Mumbai – I was a Xavierite – AND BOY – did I take pride in it!

Strutted around campus every morning, feeling like I was the cat’s whiskers and there was no better place to be.

But after HSC it became clear that the world was much larger …. our college gang parted ways and after the initial manic efforts to stay in touch… we sort of move on!

Now, I’m at a new college (Amplify Mindware), with a new set of friends, another special faculty member that makes college feel like a second home…. and a whole new set of career options in the IT field available to me.

Andddd…. believe it or not a new identity!!! Here’s a riddle to discovering it…

What’s a circle, triangle and square at the same time….

Keep watching this space to know why the college chose this identity…

and feel free to share…. what is your special college identity???

December 25, 2009 at 6:24 pm Leave a comment

Amplify Mindware is on Youtube!

Found this cool Amplify Mindware presentation online!

It has some images of our campus and students, newspaper cuttings and some faculty members as well. It also lists companies that are partnering with the college – and some of the big names are included; Microsoft, Birla, Airtel…. and others!

Check it out!

Amplify Mindware Pvt. Ltd. is leading training institute in Management Degree, Embedded systems degree and many other Professional courses in IT and Management.

Click here to view their website – if you’re interested in some of these courses!!!

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November 23, 2009 at 6:27 am Leave a comment

It may be recession, but I’m employed!

Graduating this week, in the midst of recession

Got a feeling, I ought to be in depression

Where are the jobs? my friends ask

for them attending career fairs, are a mundane task

But me? I’m happy, you see

Cause, I’m enrolled with Amplify Mindware yippee!

Given the situation,  Amplify Mindware prepared

and first surveyed how the market had faired

They selected only those industries they knew

were expanding their staff and looking for new

Retail, pharmacy and sectors with the best reviews

were called in to AM for campus interviews

Microsoft, Airtel, Birlasoft, you name it

were making the rounds, & we celebrated!

That’s why, I’m graduating tension free

cause despite recession, I’m an employee!

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October 30, 2009 at 11:12 am Leave a comment


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